Is there more to marketing than just sales?

  • Marketing is all about joining the conversation that your customers are having in their heads.
  • Good marketing needs to solve just one question — “ Am I able to transfer my thoughts to you effectively?”
  • In other words, marketing is all about understanding the needs and wants of the customer and catering to it with the right message, to the right person at the right time.
  • Marketing starts way before the product/service is created.
  • It starts with understanding the customer’s pain points and needs.
  • You need to know what the customer’s situation is right now and what their desired result is.
  • Your product/service should fill the gap between the current and desired situation.
  • people missing out on their fun events, parties, etc. because of being late due to the time it took searching for transportation.
  • For People who traveled late at night
  • & for those who came for short visits(tourist or business)
  • What’s the first thing on your mind when thinking of a saturated market?
  • Is it “There are already so many people in it.” “Everyone is already doing it well.” “Should I go in search of a new or undersaturated market?”
  • Now keep in mind that the world is big. Globalization and the internet make us feel it’s small, but that’s not the case.
  • A saturated market means there is a market that is proven. You have a lesser risk of losing your precious time making content and doing everything right, but in a market that has little or no demand and attraction.
  • Setting yourself up in a market or niche that is saturated means that you are setting yourself up for success.
  • Your competitor’s customers could also be your customers.
  • Think about it, when you enter a book store, wanting to buy a business book, would you only buy one book and one author for the rest of your life? No right? You want all the information, features, etc. that you could have.
  • It’s the same for product and service-based businesses. Your customer will most probably try your service as well as your competitors.
  • All you need is a little slice of the market share, not the whole thing. We are not trying to build the next Amazon.
  • Niche down and serve a more hyper-focused subset of the people in your market.
  • You will stand out because you look like the expert in the category.
  • In the book “The 22 immutable laws of marketing” Al Ries & Jack Trout talk about “The law of Leadership” & “The Law of Category”.
  • It states one of the basic issues of marketing is that most people market to convince the prospects that their product/service is better than others.
  • But actually, it’s harder to change someone’s mind and convince them that you have a better product than the person who got there first.
  • The only difference between digital and traditional marketing is the channel through which the audience experiences the marketing message.
  • Its often thought that traditional marketing is old-fashioned, but that’s not the case, it still plays an important role in people’s lives.
  • The impact and reach that a TV commercial or stone rolling magazine can make is still as important as it was 20 years ago.
  • While on the other hand, digital marketing uses every touchpoint of your daily use of the internet, to reach you.
flow chart showing niche, content, attention, trust, transaction
  • you target the right audience, as you will know exactly who you are selling to and who you are not selling to.
  • It portrays you as an expert, because of the hyperfocus on a particular section in your market.
How to find your niche — talent,passion, market
  • Create content that people want to read. Join a conversation in their head instead of starting one.
  • Be consistent with your content. Don’t drop a bomb piece and go missing for a few weeks.
  • You don’t need to know everything to start making content. Focus on being good enough in the beginning. You can evolve on the way.
  • Finally, at the end, when enough trust is built, go down the natural sales methods.
  • When it comes to digital marketing, you cannot focus on just one aspect of the entire ecosystem. Just doing social media marketing or email marketing is not enough.
  • Email marketing
  • Paid adverts
  • Seo
  • Social media
  • Selling and converting
  • Write blogs or articles about your niche and expertise. So that people get more familiar with you and start engaging.
  • Use Seo to help rank organically in search engines.
  • You can also use paid adverts to boost your content to reach more people.
  • Use your social media to engage with your target audience, having conversations with them, and getting to know their pain points and needs.
  • You can also use your blog to get people to subscribe and get their emails. Start nurturing them with valuable insights and content.
  • Which will then ease you into selling to them and converting them into a customer.
  • There are probably hundreds and thousands of brands out there. But only the brand that puts itself forward and markets itself well, gets recognized.
  • Now, that doesn’t mean they have the best quality product/service. There will be brands that have better quality, but they are not marketing themselves enough. Because of which people don’t know of them.
  • There are also brands with the worst quality product/service, but will still sell because of their marketing efforts.
  • when customers think of a product, the most marketed brand comes to mind, because they have positioned themselves like that in the customer’s mind.
  • “The best known will always beat the best”
  • The marketing world has evolved a lot in the past few years. People no longer want to hear from brands.
  • They want to hear from people, the ones behind the brand. And that is why in this day and age having a personal brand is so important.
  • They want to know the story behind the brand, what made you want to do this. What was/is your journey like? How is your personality, your hobbies, favorite shows you watch? Etc.
  • Once they connect with you as a person, any brand that you influence or startup will be supported by the people who adore and know you.
flow chart showing how to build a personal brand- , learn, work, blog, consult, mentor, then startup
  • Marketing is all about understanding the needs and wants of the customer and catering to it with the right message, to the right person at the right time.
  • A product/service developed based on customers’ needs, will sell itself, you don’t need to market it as much, because the demand for it already exists in the market.
  • Niche down and serve a more hyper-focused subset of the people in your market. You will stand out because you look like the expert in the category.
  • The CATT marketing funnel: Wealth = n^CATT
  • Digital Marketing is holistic and cannot be approached in any other way.
  • People no longer want to hear from brands. They want to hear from people, the ones behind the brand. And that is why in this day and age having a personal brand is so important.

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sanjna panicker

sanjna panicker

18 | Digital Marketing |Personal development enthusiast |